Panel: Vegetable Market Analysis
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It is always something. Markets change. One day home-delivered produces boxes are cutting into CSA sales; the next, a pandemic shuts down restaurants, colleges, and farmers markets. In this workshop, a panel of fresh market farmers shared how they keep their finger on the pulse to evaluate customer's needs, expectations, and perceived competition, and their plans for 2023.
By: Laura Frerichs, Becca Carlson Rudebusch, Liz Granak, and Atina Diffley